|"The people that work here are what set this company apart from other ATV and cycle distributors. We are always trying to fulfill the customer's needs. We will stay late for a guy who needs something as simple as a spark plug, even if they can't get here by closing time. We appreciate our customers and understand how important they are to the success of Lemon and Barretts. Other companies may think the customers need them, but the truth is we need our customers."
- Mike Radcliff, Sales Manager
Most dealerships are sales oriented. They only sell products. At Lemon & Barretts we started out as a service-oriented dealership and stayed that way. You might want to call us old-fashioned, but we achieved over $4 million in sales last year by putting our customers' needs first. Suzuki thought that was good enough for Outstanding New Dealer of the Year in 2003. We hope that you will find Lemon & Barretts equally as impressive.
We are ATV and motorcycle experts at Lemon & Barretts. The owners, Paul and Rod, along with their staff, have a combined total of over 200 years experience servicing motorcycles and ATVs. Paul and Rod started this business with many years of service experience under their belts. Adam Vaughan, Service Manager, has 15 years, and Jim Lowers, Senior Service Tech, has over 34 years experience. Shane Wears, Expert Service Tech, has 15 years experience in the industry while Bob Cowan, New Parts Manager, has over 30 years experience. Paul Lemon Sr. has been with our company from the very beginning and now successfully completes over 200 rebuilds a year as our rear diff specialist.
That kind of experience means one thing: Your motorcycle or ATV will be fixed right the first time you bring it in. From changing a tire to rebuilding a motor, we can do it all. Of course, we always have a great selection of new motorcycles and ATVs as well as Polaris ATVs and SxS. We intentionally keep our inventory of new and rebuilt parts and accessories high in order to get you on the road quickly.
Drop on by for a visit at one of our two locations in Mineral Wells or south Parkersburg. Both stores have web sites, and access to parts ordering as well as accessory catalogs and ordering. With our full service websites, we give customers the opportunity to ask questions and order new or used parts and accessories instantly. Each of our stores have Facebook, Twitter, and YouTube accounts, giving potential customers full access to various forms of social networking within the region.
Whether you stop in to one of our two locations or visit us on our websites, we'd be happy to tell you all about the great deals we've got for you on a new or used motorcycle or ATVS. Plus, we also sell passes to Hatfield McCoy, an off-road riding paradise with 100'S of miles of trails in the Appalachian Mountains of southern West Virginia.
For all your motorcycle and ATV needs you can count on the one dealership where service really counts. That's Lemon & Barretts, your ATV and cycle specialists!
Paul Lemon and Rod Barrett
Lemon & Barretts
About The Experts
Our Sales Department at Lemon & Barretts is responsible for ordering product, taking care of finances, maintaining satisfactory customer service and controlling the promotional materials which enhance the visibility of our company. For the last four years, Lemon & Barretts has won the 'People's Choice Award' for best ATV/Motorcycle store in the area as recognized by The Parkersburg News & Sentinel. We have also received the Suzuki 'Top Seller' Award twice and had an individual in the department win the 'Top Gun' seller award for the past two years which indicates the highest Polaris seller in the region. Many customers visit Lemon & Barretts due to the reputation of our sales department and long-lasting relationship we have with our customers.
Rod Barrett has been co-owner of Lemon & Barretts since its' opening in 1995. After the success of the first store in Mineral Wells, Rod and his partner, Paul, decided to open a second branch in south Parkersburg in January 2010. Rod has over 35 years experience in the industry, first working as a mechanic in 1972. As co-owner, Rod is responsible for helping in all facets of the company, from sales to advertising and the actual financial side of the business. Rod strongly believes that Lemon & Barretts is a reputable place for customers to go for repairs, parts or other issues they may have. He also believes Lemon & Barretts has made a lasting impression on the community.
"There are many people who use these vehicles for work purposes, rather than just recreation," Rod said. "Because we try to make this a fun place to work, it has become a fun place for customers to come and visit. We do sell recreational vehicles, so we need to put forth that type of image when running this particular business." Rod's first ride on one of these recreational vehicles was a Bridgestone 100 when he was 15. Since then, Rod has owned many ATVs and cycles, all found, of course, at Lemon & Barretts.
Mikey began at Lemon & Barretts in October 2001 as Sales Manager. Since his start at the company, he has been the recipient of the coveted 'Top Gun' Award and the Suzuki Top Salesman Award for the past two years. As Sales Manager, Mikey is responsible for taking care of product inventory, financial planning for the customers' budget and the overall customer satisfaction of the clients. Mikey said riding off-road vehicles have been a part of his life since he was a child.
"Now that I'm a parent, riding these vehicles is something we do together as a family," Mikey said. "This is more than my job, it's my life." Mikey's first experience on a bike was a FA 50 Suzuki when he was 6 years old. Now as an adult, he can see why it is so important for children to be safe on these vehicles.
"I try to do a lot for the youth in terms of safety precautions they should take when riding," Mikey said. "We work with the 4-H campgrounds to have hands-on training with kids to show them how to ride bikes properly."
Patti began her position as Office Manager in 2003. Since then, she has provided office support for the entire overflow of the business, whether it has been dealing with payroll, invoices or the general accounting responsibilities. Patti enjoys her job because it has been a learning experience for her as she is relatively new to the industry. Patti also believes the best aspect of her position is the people she works with.
"Lemon and Barretts has a very personal feeling to it when it comes to dealing with employees and customers," Patti said. "Respect is a very important thing here."
The Service Department at Lemon & Barretts is responsible for maintenance and repair of off-road vehicles, preventative maintenance, trouble shooting, warranty control, purchasing vehicles through manufacturers and scheduling for the customers. To make their services more customer friendly, Lemon & Barretts offers pick-up and delivery options to their clients. Due to their focus on customer satisfaction, the service department at Lemon & Barretts has received the excellence award from Suzuki for "Super Service" for the past several years. Not only that, but three of their service technicians attended and completed the Silver ORV Master Service Dealer training in February 2011. Each is proud to be recognized as Polaris Master Service Technicians.
Keith began working for Lemon & Barretts in March 2006 as Service Manager; however, he has over 20 years experience in customer service. Keith describes his job as the 'go between' between service technicians and the customer. Although jokingly referred to as the 'Bad News Bear', he claims that many times he is the hero and really pleases the customer.
"I like making people happy and solving their problems," Keith said. "Power sports has always been a passion of mine." This is obviously true as Keith's first power vehicle was a 1974 Z 50. He recently found the same model and has begun working on it in his spare time.
Keith said he tries to pass on this passion to others - "Anytime I can get a young kid to begin riding or an older person to keep riding, it's a very satisfying feeling."
As one of Lemon & Barrett's recognized Polaris Master Service Technicians, Jim holds the title of Senior Service Technician and has done so since July 2002. He began his career in the industry in 1976 when he worked at Charlie's Cycle Sales in South Parkersburg with co-owner, Rod Barrett. Jim's first experience with an ATV was an ATC Honda 90 when he was 20 years old. He discovered after taking off that the vehicle did not have breaks. As a senior service technician, Jim is responsible for fixing problems such as these and maintaining a high level of satisfaction for the customers.
"We always try to fix everything right the first time," Jim said. "I like finding a problem and figuring out a way to fix it." With over 35 years experience, Jim has had his fair share of problems he has fixed for his customers.
"They have the problem and we have the solution."
Shane describes his job as service technician with this simple statement. He began his career in the industry in 1991, but was hired as a service tech professional at Lemon & Barretts on his birthday: April 7, 2003. Shane said when he younger he couldn't even ride a bicycle, but that did not stop him from jumping on a 75 Z50 Honda when he was 4 years old. Shane has always enjoyed working on bikes and ATVs.
"This job is something different every day," Shane said. "Sometimes it is 12 different things at once which keeps it interesting." Shane is also one of the three recognized Polaris Master Service Technicians in the company.
New Parts Department
With over 30 suppliers coast to coast, The Lemon & Barrett's New Parts Department handles the distribution of thousands of new parts to the customers, making it our busiest department of all. We receive our inventory from manufacturers like Suzuki and Polaris to Yamaha, among many others. The biggest responsibility of this department is ensuring the customer gets what the customer wants. This department accomplishes this through their nationwide five day shipping, special Internet orders and phone service protocol.
It is easy to see why Cody believes when you are working at Lemon & Barretts, it's like you're working with family. Cody, youngest son of co-owner, Rod Barrett, was brought up immersed in the industry and has been surrounded by ATVs and cycles for all of his 24 years. He rode his first TRX 70 ATV at age 7 and claims he won't soon forget the feeling. Cody began working at Lemon & Barrett's in 2006 as a New Parts Professional. Cody enjoys his job for many reasons, but states: "It gives me a feeling of satisfaction to help our customers find what they need."
As a New Parts Salesman, John knows the importance of customer service. He says, "I enjoy working with the public. Also, working with motorcycles and ATVs in kind of like a dream job for me." John began this dream job in April 20o8, but had worked part time for Lemon and Barretts since 2007. John's first time with an ATV was his father's Honda Trail 90. He said he knew he would ride these powerful machines for a long time after his first experience. Last year, John received the W.O.T.T. (Way Out Training Tour) award for successfully completing classroom sales training, kids education and competitive comparisons for Polaris.
Bob holds the position of New Parts Manager. Bob knows he loves his job for one simple reason: "I never hate getting out of bed in the morning to come to work because I enjoy this industry and love working with people I know."
Used Parts Department
Our Used Parts Department at Lemon & Barretts is responsible for buying used vehicles and selling those vehicles' used parts. Although the professionals of this department clean and control the pricing of these parts, their primary duty is to assist customers in their search for parts of older cycles and ATVs that may not be available anywhere else. With a nationwide satellite parts search database available on our Web site, used parts can be searched and found across the U.S. The services available in this department are unique as many times, we can help someone that other ATV and cycle stores cannot. Thousands of used parts for Honda, Yamaha, Suzuki, Polaris and many others are sold each year by our company.
As the Used Parts Manager at Lemon & Barretts, Poke oversees the purchasing and general business duties of the Used Parts Department. He began working for the company in January 2010, but has worked in the industry for over 30 years. Poke's first experience with a dirt bike was a Z50 Honda when he was 6 years old; however, the experience was short-lived when he promptly ran into the side of a building. Poke said he has been surrounded by bikes and ATVs since he was a kid. "My brother raced motocross when we were younger," Poke said. "I had always hoped I would be able to get into something like this."
Chuck began working for Lemon & Barretts in August 2008, but has worked on motorcycles his entire life. He claims that when growing up as a country boy, he would make parts work for a bike, even using a beer keg for a gas tank at one time. Chuck's first bike was a 1968 Honda Dream when he was 18 years old. As a Used Parts Professional, Chuck is responsible for cataloging each part and transferring the information onto the Web site to the parts finder application. Chuck recently purchased a Suzuki Boulevard C50T from Lemon & Barretts and rides with his wife all of the time.
Lemon and Barretts: Power Sports
South Parkersburg Branch
As co-owner of Lemon & Barretts, Paul is responsible for overseeing the general flow of everyday business. Paul has worked with his partner, Rod Barrett, since 1979. He believes that since the store's opening in 1995, Lemon & Barretts has prided itself on its ability to provide exceptional service to the customer. He attributes this success to the working relationship he has with his partner.
"I do more behind the scenes work while Rod takes cares of the promotional side of things," Paul said. "We balance each other out which makes for a great working relationship." Due to this relationship, Paul and Rod were able to open their second branch in south Parkersburg. Paul said the friendly competition between the two stores keeps the employees motivated to sell and do well. Paul's first ATV ever ridden was a three wheeler and his first dirt bike was a Honda 70 when he was 14 years old. Paul enjoys his job for many reasons: "" I enjoy everyone I work with, the interactions with customers, and how I learn something new each and every day."
Bob began at Lemon & Barretts in March 1995, but he has worked over 30 years in the industry. As New Parts Manager, he is responsible for receiving and ordering new parts, maintenance of these parts and the overall satisfaction of the customers. Bob said he enjoys his job because of the people that surround him.
"I like the other employees because they know how to have fun and we have very similar interests," Bob said. "I also enjoy interacting with the customers. They have a problem and we try to have the solution."
Adam began full time at Lemon & Barretts in January 2001, but he has been in the industry since 1995. As Service Manager, Adam describes his job as the 'go between' between customer and technician. Adam's first dirt bike experience was on a 1978 TS 185 when he was 12. He claims he did not even wreck the first time. Adam has enjoyed his job at Lemon & Barretts for the past decade due to the customers and the fellow employees.
"I have been really lucky to have good technicians that do good work efficiently which makes my job easier," Adam said. Adam is also one of the three recognized Polaris Master Service Technicians in the company.
Michael "Mike" Fitzgerald
As a Service Technician, Mike is responsible for repairing broken vehicles and the maintenance of ATVs, cycles and side by sides. He began working for Lemon & Barretts in January 2010, but has been in the industry since 1978. Mike's first bike was a older Trail 100 which belonged to stock car racer, Mike Balzano.
"I enjoy my job because of the challenge it presents every day," Mike said. "There is a lot of variety, working on everything from mini bikes to gold wings."
Eric, son of co-owner, Rod Barrett, has been deeply involved in the industry as long as he can remember. He began working at Lemon & Barretts in May 1999 and as General Sales Manager, Eric is responsible for ordering and selling new/used vehicles as well as controlling the promotional materials of the business. His first dirt bike was a PW 50 when he was 6 years old. Eric has always enjoyed his job due to the relaxed atmosphere.
"When I am here, I'm working in my element," Eric said. "I also like this job because it serves as a foundation for what I eventually want to do which is to run my own company."
Connie began working for Lemon & Barretts as Office Manager on February 14, 2006. Until its closure, Connie was working in the industry since 1988. Connie said she enjoys her job because of the support she can provide to the employees in the office. Although Connie's first experience with an off-road vehicle was a Honda, she now proudly owns a Yamaha.
Janet began working as a title clerk in July 2003. As title clerk, she is responsible for processing all of the paperwork to get titles for the vehicles, which is what makes them legal. Janet's first ride on a cycle was a 1971 Honda when she was 20 years old. She enjoys her position at Lemon & Barretts because of the management.
"We work for good people here," Janet said. "They take care of their employees."